Entries Tagged 'Andy Beard'
October 13th, 2008 — Andy Beard
Blogging Insurance & Quoting the Associated Press
Could social news aggregators such as Digg, Techmeme & Technorati be sued for copyright infringement because the frequently used lead for a story often encompasses the core story?
Larger concerns will no doubt have their own team of lawyers, but do bloggers need Blogging Insurance?
The idea of specific insurance policies for bloggers, as a form of liability insurance to cover defamation cases has been around for some time.
It seems even Jason Calacanis at one time was thinking of entering the market
Domain Name: BLOGGINGINSURANCE.COM
Registrar: AOL, LLC
Whois Server: whois.registrar.aol.com
Referral URL: http://www.registrar.aol.com
Name Server: NS1.WEBLOGSINC.COM
Name Server: NS3.WEBLOGSINC.COM
Status: clientDeleteProhibited
Status: clientTransferProhibited
Status: clientUpdateProhibited
Updated Date: 26-mar-2007
Creation Date: 01-aug-2004
Expiration Date: 01-aug-2008
Whilst Michael Arrington has been throwing a little scorn on the Media Bloggers Association it does seem to have some long standing (3 years) roots and some pedigree.
In an announcement today covering some of the back story of the legal complaint the Associated Press raised with the Drudge Retort, there were some interesting things revealed.
Story Leads
That vital opening paragraph in any article or news item.
- Encourages continued reading when above the fold
- Might be used as a custom excerpt on landing pages (before the jump) to encourage clicks
- Appears in excerpts on socail media aggregators such as Techmeme and Technorati
- If used in a meta description, part of it might appear in search engine results
- It makes an obvious choice for use with social media submissions
Apparently the Associated Press look on their Headline + Story lead as being a core part of their news articles, and reproducing them either exactly or paraphrased might make you liable of copyright infringement.
Creating a news summary based on their coverage containing all the facts might also land you in hot water.
The alternative point of view is very clearly portrayed by Mike Butcher of Techcrunch UK also reported on the main Techcrunch site
Scott Rosenberg puts it differently
The trouble is that fair use law does not, apparently by intention, draw a simple line. It sets up a bunch of criteria that you have to weigh. And so the nightmare reposted-feed site is almost certainly not a fair use. A Digg home page with lots of AP stories? Well, on the one hand Digg is a business that conceivably is taking business value from AP; on the other hand, Digg users rate and discuss stories, so they’re adding them. And AP accounts for only a little bit of Digg’s total volume of stories.
Note: I would have already proposed an “Associated Press Nofollow Plugin” but that is near on impossible - their news stories are syndicated to other sites, and it could be one of 1000s of sites where you first see a story and might give a link. Should bloggers nofollow all newspaper sites? They never or very rarely link to us.
Blogging Insurance
Also included in the article by Robert Cox is the introduction of blogging insurance for members of the Media Bloggers Association.
Cost breakdown
- $25 to join the Media Bloggers Association
- 45 minutes to complete an online course
- $540 for “media Pro” insurance for bloggers earning less than $10,000 per year.
Hang on a second, that isn’t workable
It is impossible to determine earnings from a blog:-
- Direct Advertising
- Affiliate programs
- Membership programs with attached blog or vice versa
- Donations
- Consulting
- Branding and speaking gigs
- Links to other web properties not related to blogging
Robert Scoble, Seth Godin, Jason Calacanis, Matt Mullenweg, Jeff Jarvis and many other top tier bloggers most certainly gain more financial benefit from their personal blogs than I do, yet don’t overtly monetize. Fred at A VC has advertising, and the money is donated to charity.
It was mentioned being “impossible” coming up with $2,000,000 to fund a dedicated service, yet so many VCs benefit from the honest feedback from the blogosphere, and their investments gain so much free coverage, $2,000,000 is just a drop in the ocean, and it would be a viable business, even if it needed to be subsidized a little.
Maybe look on it from the reverse angle - startups looking for coverage by bloggers should contribute to a blogger immunity fund that waives prosecution of bloggers writing about them. That fund could be used to help protect bloggers on all topics, or at least seed such a fund.
If bloggers have strong legal protection from such an organization, big business trying to use SLAPP tactics would be heavily reduced.
Without adequate protection, the whole blogosphere effectively become shills, because they can’t write negative (though constructive) reviews of services for fear of legal action, and even comments on blogs become a legal liability.
Paid review blogging services should also be contributors or offer their own protection
Vlad Is Still Being Sued By ePerks
This isn’t my first mention of Vlad’s ePerks defamation case, I certainly don’t intend to stop.
He has actually updated that post with details of his legal representation -Karl Kronenberger of Kronenberger Burgoyne Internet Law Firm
It is interesting that the EFF have made statements regarding the AP vs Drudge Retort case - surely Vlad’s case deserves some airtime too.
Greg at the Bloodhound Real Estate Blog has been updating on contributions to the legal fund so far - on 16th June is was less than $2000
Thanks to all the contributors, and I am not sure where they have come from as I have personally seen over 30 blog posts.
However my opinion so far - that is pathetic
I encourage people to grab a donation button, and don’t forget to donate (the fund is being run / controlled by Greg Swann at the Bloodhound blog)
I know Vlad is grateful for every contribution - I received a personal thank you email from Vlad showing his appreciation after my donation
It is great to think that all bloggers should already have some kind of business liability insurance, but if you are barely covering hosting costs, or your earnings from blogging are not much more than national minimum wages, the thought of having to hire a lawyer on retainer just doesn’t enter into it.
Your chances of being sued are just as likely on a small blog as one with 100K+ subscribers
Tags: blogging insurance, eperks, free speech, real estate, vlad
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October 13th, 2008 — Andy Beard
Paydirt: Blogcatalog Interviewed on Technorati Blog Advertising
Technorati have now officially announced their new blog advertising platform surprisingly called Technorati Media.
It is a significant step, though not as many seem to think unusual.
Afterall, Google started as a search engine, then monetized search, and finally introduced their own publisher program Adsense.
Lots of discussion related to the often reappearing Microsoft Yahoo deal mention that display advertising is highly lucrative, and Technorati are in a prime position to serve advertising to a very specific demographic of publishers - bloggers.
Technorati know exacty what bloggers are talking about on a day to day basis, so in aggregate they can offer publishers targeted display advertising, at least in theory.
Also it is important to understand that instead of selling the vast amount of data they have, they are using it to provide an added value service.
From the official announcement:-
Our first step was a private beta. We assembled a core of like-minded sites, founded to provide community and services to bloggers and to surface the best of blog content to consumers, and were successful in attracting advertisers to the network including: T-Mobile, Toyota, and Verizon.
These sites form the base of the Technorati network’s vertical content channels and reach an audience of 17 million (with that audience increasing very shortly with several other sites about to sign). Over the next several months, we’ll be adding blogs from the mid and long tail within those verticals. Here’s some of who’s in so far:
The site itself is a little short on real information, so I thought I would try to pry some out of Tony Berkman from Blogcatalog. I was aware of some of the details at the beginning of March, but it has taken far longer than I expected for the news to finally emerge.
Andy: Hi Tony, thanks for taking the time to respond to my request to chat about the new Technorati Advertsing platform. Whilst I knew you had a deal with Technorati some time ago, it was felt best not to discuss it in detail.
Tony: My pleasure Andy
Andy: When did Technorati first approach you about their new advertising platform?
Tony: Around the beginning of January was when we started discussions. They started running ads on BC in February.
Andy: Up until that time Blogcatalog was primarily monetized using Google Adsense. Did you find Adsense was providing enough income to meet your growing development and hosting needs?
Tony: Exactly. AdSense was our primary income source. We do have a number of other sources such as premium membership and directory category sponsorships. For the first year of operation AdSense and these other sources of income enabled us to pay for hosting and developer costs. Around November 2007, BlogCatalog’s traffic exploded and bandwidth costs started to eat into the portion of income that we were using to fund development. At that point I started looking for ways to monetize the site that wouldn’t ruin the user experience.
Andy: So you decided to test Technorati Advertising?
Tony: Exactly. We entered into a relatively short term agreement so that we can see if it is beneficial and whether they can deliver on their promises. The contract term expires in November. It is really too soon to say whether we will continue after that time, but we will give them the chance to prove they can deliver.
Andy: When did you start displaying Technorati Advertising on Blogcatalog, and does it appear in all sections of the site?
Tony: We always want to avoid obtrusive advertising for our members, thus we currently display light advertising in the following sections
1. Directory Categories
2. Search Pages
3. Blog Detail Pages
And if you are a premium member, which costs $6 a month, all ads are removed from the site.
Andy: Can you elaborate a little on their performance?
Tony: The first few months were nothing to write home about as the Technorati team was getting their infrastructure together. During this time we were only displaying one vertical ad on each directory page. Recently though we have seen a move to higher paying ads that are more targeted to our audience - a win / win situation for both advertisier and publisher.
Andy: Whilst Blogcatalog gains very little mainstream coverage, it is quite a high traffic mainstream internet site with over 4M monthly pageviews. I assume that means Technorati are giving you a fairly decent deal?
Tony: We have a favorable split. Mainstream coverage is rather limited, however we certainly get a fair share of internet traffic. Traffic - BC is now closer to 9M pageviews though not all of those views are available to Technorati. For now, provided they continue to improve their offerings, Technorati is a great deal for us, and makes sense as we are able to monetize the directory withouth having to build up a sales infrastructure.
Andy: No yardsticks? Ah well… the other important aspect for any publisher is communication. Do they respond to emails?
Tony: Personally they are outstanding to work with. Their support has been first class. Though at the end of the day it comes down to whether it makes sense to have them representing our ad units, or whether it makes more sense for us to hire an ad team. There is always a balancing act and a desire to concentrate on core competence.
Thanks for taking the time to answer my questions, it is good to have some direct feedback from someone who has already been using Technorati’s new advertising platform for some time.
My Take
At this time I don’t intend running display ads (on this blog anyway) unless it is in the form of some specific sponsorship, though it might be more interesting for some niche sites.
Display advertising is much more suited to more mainstream sites with broader topics.
On the advertising purchase page for Technorati I also noticed the following:-
You can also enquire about Technorati Conversational Marketing, the next step in entering the global conversation on the web.
That could be PR service targeting bloggers, or maybe something akin to Social Spark.
Disclaimer - I do a little consulting with Blogcatalog
Tags: Blogcatalog, blogging, blogs, blog_advertising, blog_monetization, make_money_online, technorati
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October 13th, 2008 — Andy Beard
WordPress.com Bugged XML Sitemaps
WordPress.com has added XML sitemaps so I thought I would take a glance at their implementation.
My immediate though was to take a look at Lorelle’s sitemap.xml
- Homepage daily priority
- Every other page updated on a weekly basis?
That seems like a good way to tell the spiders to index your site less often than they currently do.
With Lorelle you would certainly want spiders checking the home page hourly as she is sometimes the source of breaking news.
Then I looked at the sitemap with a little more detail, and in particular the entry for her most recent post, the Cyclical Nature of Blog Stats - a post worthy of a link anyway so this is a 2-in-1.
This entry was written by Lorelle VanFossen and posted on June 16, 2008 at 4:57 am
Ah but I know Lorelle writes posts sometimes in batches and schedules them for publishing. Lets look at the XML
CODE:
-
<loc>http://lorelle.wordpress.com/2008/06/16/the-cyclical-nature-of-blog-stats/</loc>
-
<changefreq>weekly</changefreq>
-
<priority>0.6</priority>
-
-
<lastmod>2008-06-11T18:59:24+00:00</lastmod>
Last modified 5 days before it was published.
Just for good measure, lets look at the home page
CODE:
-
<loc>http://lorelle.wordpress.com/</loc>
-
<changefreq>daily</changefreq>
-
<priority>1.0</priority>
-
<lastmod>2008-06-12T02:05:56+00:00</lastmod>
Wrong again - today is the 17th, Lorelle published a post on 16th June, which updated the home page, but it is not reflected in the sitemap.
Sometimes you might be better off with no sitemap at all…
5/10 for finally fulfilling a user request
1/10 for implementation (so far)
Tags: Google, msn, sitemaps, wordpress.com, xml sitemap, yahoo
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October 13th, 2008 — Andy Beard
Eperks On Mahalo
Here is a little olive branch for the guys at ePerks, an unbiased resource that could be used to present 2 sides of the current Vlad vs ePerks legal kerfuffle.
I am not going to portray Mahalo as some kind of “sacred ground”, and I have been a little negative about Mahalo in the past, but it does offer ePerks the opportunity to submit links, hopefully not from anonymous sources, of people happy with their service.
Mahalo I am sure will validate links, and if they seem to be from an anonymous shill blog on WordPress.com, my hope is that they will be removed as spam. I am sure Mahalo editors won’t want to include any paid reviews, unless they are of exceptional quality.
Here we go, one great reputation passing link to ePerks on Mahalo
At the same time I would like to go on record that I suspect the person who created the first link on Mahalo for ePerks might be connected with the company, or their admirer who is attacking Vlad and I have passed on to Jason my suspicions that the IP address might be in the 76.206.0.160 to 76.206.0.167 range, and thus evidence.
You will note that the ePerks page is currently a stub page (with meta robots noindex nofollow), so needs lots of link suggestions. If you can think of any links worth mentioning, don’t forget to add them. Jason has already added a couple of links himself.
Tags: eperks, jason_calacanis, mahalo
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October 13th, 2008 — Andy Beard
Paid Content - A Dying Business Model?
Michael Arrington in his boycott of Associated Press seemed to suggest that paid content is a dying business model.
I must admit I am not a huge fan of linking to articles from Associated Press, simply because it is extremely difficult to determine the original source when these stories “go over the wire”.
A great example of the reasons why is when I reported about the appropriated story last year from the Museum of Hoaxes - that was Agence France-Presse to blame, a different organization.
Readers might also remember my run-in with The Guardian where I was a major source for an article, but didn’t receive a link. The author and editor of The Guardian explained their viewpoint in the comments, but it still wrankles a little.
That being said, there is a huge amount of PROFIT being made online in the form of online membership sites which is a paid content business model.
Highly successful examples include:-
I could the continue the list with the likes of Armand Morin, Mike Filsaime, Jeff Walker, Yanik Silver, John Reese, Ray Edwards, Jim Edwards, Frank Kern, Jason Postash and many many more. Among bloggers Brain Clark with Teaching Sells and Yaro Starak with Blog Mastermind immediately come to mind.
Then of course there are the mega information marketers such as Agora Publishing with multiple content channels such as Early to Rise
I should include affiliate links to all of them, but that isn’t the point - most of these guys are pulling in million dollar earnings on a yearly basis, and whilst they have diversified into physical products, exclusive coaching and seminars.
Agora might even be pulling in $1m a day by now, I don’t have recent figures.
Agora might be making more money than Facebook
Paid content certainly isn’t a dying business model
Tags: membership-sites, Michael_Arrington, paid-content, techcrunch
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October 13th, 2008 — Andy Beard
How To Build Profitable Minisites
I tend to leave newbie internet marketing tutorials to experts, but often I say that a little tongue in cheek - the people writing the newbie tutorials are often writing them because they couldn’t do advanced stuff. (the “Advanced Whitehat SEO Debate?” )
In the case of Minisite Secrets Exposed, Michael Rasmussen does a great job of covering all the basics, and there are some quite advanced tip in there as well. This is a great alternative for bloggers who are struggling making any real money online.
Michael is an expert - I can’t remember the last time someone managed to shoehorn a testimonial out of a Clickbank representative. That gets genuine respect.
Highlights
- 12 high quality videos - Totally FREE
- It doesn’t include a dubious viral tell-a-friend script - kudos Michael - this will go viral without forcing it on people
I have checked out the upsell materials too, and all the graphics packs are extremely useful, maybe even for use on a blog as well.
There are also a number of private label rights products that you can use in various ways.
I am not going to write a long review, you can’t beat free
Tags: make_money_online, Michael Rasmussen, minisites
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October 13th, 2008 — Andy Beard
Fake Alex Goad & Craig Beckta
Fake Steve Jobs is an internet phenomenen and now we have fake Jerry Yang which I am sure will be a huge success, and add valuable perspective to the internet tech news scene.
John Cow was a revelation, a wonderful parody of the (in)famous John Chow, and the legend continues with new owners of the parody site maybe providing better quality content than the original, and in a heated competition with Garry Conn.
I have known who the new “John Cow” is almost from the start, it was fairly easy for someone on a fair number of email lists to work out, and that is why they have managed to leverage so many great prizes. These are just the “top 10″.
- A FREE copy of David Cavanagh 52 Week “Getting Started On The Internet” Program - includes 52 weeks of live conference calls, 1 on 1 coaching and membership site. Also includes 4 day live workshop in Pattaya Beach Thailand ($9,997 Value)
- A FREE copy of Ultimate A-to-Z Information Marketing Brain-in-a-Box from Yanik Silver ($3,000 Value)
- A FREE copy of Dominiche (Ed Dale & StomperNet) — The Art Of Buying & Selling Websites(Electronic version) — ($1,500 value)
- A FREE copy of the StomperNet Home Study Course - 15 DVDs ($1,997 value)
- A FREE copy of Ryan Deiss’ Wholesale Traffic System ($1,997 value)
- A FREE copy of Eben Pagan’s Altitude Home Study Course ($2,497 value)
- A FREE copy of Jeff Mulligan’s QuickieProfits, one year membership ($359 value)
- A FREE copy of Jeff Walker’s Product Launch Formula 2.0 ($1,997 value)
- A FREE copy of Frank Kern’s Mass Control ($2,497 value)
- A FREE copy of Jeff Johnson’s Underground Training Lab, 60-day membership ($997+ value)
Unfortunately some internet marketers have their own “perspective” on fake, using it purely for SEO purposes.
Fake Alex Goad
I know Alex Goad, he has been a subscriber and commenter on this blog for 18 months, and whilst he teaches various methods of SEO for affiliate marketing, I don’t think anything he has taught has ever been what I would class as deliberately “deceptive”.
I can understand the incentive to optimize a site for Alex’s name as well as his product name (Four Tier Annihilation Method), you might gain a small amount of additional traffic, but doing so in a manner that might be looked on as a deliberate case of identity theft is pushing the boundaries a little too far.
Fake Craig Beckta
I am less familiar with Craig, but he is a successful affiliate marketer using many of the tactics that Alex has previously taught.
One thing that Craig on his launch did was approach affiliate partners early - weeks in advance along with plenty of product information, mail outs, and plenty of creative graphics.
This does however present a problem with so many more affiliates looking to somehow improve their search rankings for anything to do with Craig and his Secret Affiliate Code (launches June 19th at 12:00 Noon Est), and it seems the same person has decided to optimize a site for Craig’s name as well.
It looks like our Alex/Craig is using an ADSL connection with variable IP address, but I am 99.9% certain it is the same guy.
Notice that he has made 2 comments on the same post pretending to be 2 different people.
Parody is great, I don’t like identity theft
There are certainly some parallels with the shill comments in the Vlad vs ePerks lawsuit
Tags: alex goad, Craig Beckta, fake jerry yang, fake steve jobs, Four Tier Annihilation Method, garry conn, john cow, secret affiliate code
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October 13th, 2008 — Andy Beard
Never Underestimate The Power Of The Dark Side of Search
That title might have inspired thoughs of Jedi Knights, those with ADD might have instantly warped their thought trains to Pink Floyd and “The Dark Side of The Moon”.
Both might be correct in their connections.
Just like you couldn’t see the dark side of the force, and you can’t see the dark side of the moon, you can’t actually see all of your traffic that originates from search on the internet.
This is something that Tim O’Reily seems to be forgetting.
Search is only one way to find things. It’s the most easily monetizable, so it gets the lion’s share of the attention. But take a look at (and report on) what percentage of techcrunch’s traffic comes from search. For the O’Reilly Radar blog, it’s about 35%. Significant, sure, but hardly a sign of lack of competition. If Google absorbed both Yahoo! and Microsoft, the share of our visits coming from search would still be below 40%. (That tells you what a small share of our search traffic comes from the other guys today.) And that’s just the web traffic. Count in RSS (which is much bigger than web for most blogs, including ours) and the Search share of traffic goes down to a much smaller amount. So there’s not much worry about people not being able to find information.
Flour Water or Yeast
Based upon photo by Gene Hunt
Which is the most important ingredient in a loaf of bread?
Search is a vital ingredient in the online ecosystem. It might be possible to get by without it, before the Yahoo directory in the early 90s people did get by without any significant method of searching for information on the internet, but it wasn’t until “meta crawlers” were introduced, indexing individual pages that search really came of age.
Whilst it is easy at this stage of internet development to discount the value of search as only a small percentage of the whole, the source of traffic to your landing pages doesn’t necessarily mean that that was the starting point even for that single internet session, and when you factor in how a visitor entered preceding traffic funnels, you find multiple occasions where search may have “touched” a visitor before they visited your site.
How did a visitor to your site first become acquainted with Facebook, Digg, Stumbleupon, a subscriber to a blog which linked to you, subscribed to a mailing list, or even come to use Google.
Certainly a percentage of “original origin” comes from offline referrals, but how did the referring offline agent come into contact with the service they recommend?
This is very much like the six degrees of seperation
If you take that diagram, and make 40% of the dots represent a search engine, the path from A to B will very rarely be devoid of direct search engine involvement, amd on a macro scale the chances are infinitely less.
It is great to look on social media sites as a better filter of information, but that isn’t effective unless you again implement some method of searching.
If you removed all forms of search from the internet, finding information when you need it would be highly inefficient.
Tags: Google, Microsoft, search, yahoo
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October 13th, 2008 — Andy Beard
ePerks - I Am Not A Minion Mr Cook
In what seems to be an impartial report on the ePerks vs Vlad lawsuit, Mr Ron Cook, the lawyer representing Brabus Ventures, owners of ePerks, made the following highly controversial statements.
Clearly, his minions out there are rallying behind him [...] They are trying to live off the company and raise their blog ranking. It’s really disgusting.
Mr Cook, what is really disgusting is that a failed startup, ePerks, is now trying to somehow recover some or all of their initial investment by taking an innocent blogger to court.
The article also elaborates not only on the legal threat to Vlad, but also to Trace at Broker Science, who has already made his response.
He suggested that those taking part might be doing this for some alternative motive, purely for links.
Whilst I appreciate links, I could honestly have knocked out at least 5, possibly 10 solid pieces of “linkbait” or topical commentary in the 60+ hours I have already devoted to helping Vlad, most of which was in the last week, though it is hard to count time accurately when you have a 1 year old.
Next I am sure they will start suggesting that Vlad is in some way offering some form of monetary compensation for help. Nothing is further from the truth. I made a significant donation to Vlad’s legal fund.
Vlad is one of my most regular readers, and a good “online” friend - at no time has he ever asked me to write about his problems with ePerks. I am extremely loyal to friends.
I am also passionate about disclosure, and the type of shilling I have seen from what appears to be “minions of ePerks” have me reaching for napalm - the best cure for ridding the world of disease infested insects.
ePerks Real Estate on Blogging Zoom
ePerks on Real Estate on Propeller
ePerks Real Estate on Digg
ePerks Real Estate on Mixx - that one is currently popular on the front page
Special mention for ePerks Real Estate on Reddit - Mary’s blog isn’t ideal for Reddit, after all it has more than 2 colours and include graphic elements.
Then again, the only advertising like content on the blog is for products actually sold by Mary and her team. On Reddit any progression will be a running battle of those that read the post vs those that take 1 second hit back and then down vote. Every vote counts, at least for 30 seconds.
Social Media Tip
A great way of monitoring lots of discussion around a particular story is to monitor a search on Friendfeed.
You can either use a standard search for ePerks Real Estate on Friendfeed or you can use an advanced search using &public=1 to get content from the whole of Friendfeed.
An easy way to bookmark discussion threads for a later date is to then “like” them
I do expect Mr Cook to publish a retraction on the blog he doesn’t have - he has a website, but the designer still offers “doorway pages” as part of their service. I hope he hasn’t been asking his web designer for SEO advice regarding this case.
Mr Cooks website ranks 5th when searching for it with very specific search terms including full company name and location - I won’t bother linking to it.
Most of the links above are to promote a story on Mary’s website, not my own. Most of my readers will know Mary as REBlogGirl
Mary has written a really good overview of the ePerks story that anyone can digest
Mary and her company specialise in custom blogs for real estate with hosting and they are offering a semi-custom blog plus a year’s hosting to anyone who blogs about the ePerks scandal - this doesn’t include their custom lead generation system or domain registration.
It is a very generous offer, and I hope lots of bloggers take her up on it.
Place yourself in Vlad’s position - what would it do to your life? Yeah… exactly - Digg Stumble Propeller Mixx Zoom Tweet the hell out of Mary’s post - it is your freedom at risk
Tags: brabus ventures, eperks, free blog, vlad
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